Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media

Social media has changed the way we did business forever. The world’s biggest brands have come to terms with the power of user generated content through various online mediums including web portals, blogs, social networking channels, micro blogging, RSS feeds, video sharing, mobile apps and more.

At Portfol Solutions, we can help you leverage the most out of this dynamic and ever-evolving medium. Right from conceptualizing your social media strategy to developing content, identifying the right social media platforms, building user base, developing engaging content, creating viral campaigns, monitoring conversations and promoting your marketing messages, we can be your single source for anything on social media optimization and marketing.